I’m not ashamed to admit it; I’m
not inclined to follow political issues closely. I believe that’s what Robert De Niro told
Cybill Sheperd in Taxi Driver.
However, I am aware that my vote and my personal views count with the best of them.
During election season, I tend to analyze the advertisement campaigns. The
television ads for both parties spend more time denouncing the opponents,
taking below-the-belt hits. This may be a harsh generalization, but it’s my
personal perspective. I never like it when one party throws the other under the
bus in order to make their campaign look better.
The
new, political drama from Chile, No,
provides a fascinating and thought-provoking look at the peak of Augusto Pinochet’s
dictatorship, circa 1988. I believe it’s important for little independent films
like No to be made and acknowledged
around the world; the content concerning Chile’s electoral process is
universal. No is a scathing
perspective of the campaign behind one of the most important international
elections—the end of Augusto Pinochet’s regime.
Mexican
superstar, Gael Garcia Bernal, plays as Rene, a young and savvy advertiser that
lands the job of the century. He’s the mastermind of the “No” campaign. During
that time in Chile, the citizens could either vote “Yes” or “No.” The most
votes can either discharge or continue Pinochet’s reign of fear. These votes
will change Chile’s government.
One
should never underestimate the political clout of advertisement. These guys
might seem like the snarling executives who instill fear into our consumer
population. By that same token, they speak to our latest trends and youngest
generation of voters. Rene’s job is to speak to a younger crowd; the group sees
Pinochet differently than the older generation. A rainbow sign becomes the recurrent
motif of the campaign—a political symbol. Most people believe that the rainbow
signifies homosexuality. Yes, this is true, but it also represents peace and
unity, an important symbol during the sixties.
Besides
the cerebral content of the film, No
is a subtle, technical achievement as well. The entire film is shot on grainy
video, kept in its original aspect ratio. The video look of the 80s blends with
the archival footage, which includes commercials, newscast, and riots and
protest. In fact, the entire film is structured around the found footage; a
sublime and daring way to tell a story, especially a story of political
enlightenment. One can look at the film itself as a piece of advertisement. The
Reagan-era of the 80s is wonderfully recreated in South America’s metropolitan
society. It’s a wonder to see how much
of American pop culture influenced the younger generation in Chile.
Towards
the end of the film, there’s a simple, yet victorious shot of Rene walking
through the celebrated streets, with his son in hand. The back story of Rene is
that his father was persecuted by Augusto Pinochet. He’s doing for his own son,
what his father tried to do for Rene. There’s a legacy at play. His freedom
isn’t just for the Chilean people, but for the sake of his own family, his own
heritage. He’s just a normal guy with a regular job in advertisement. Similar
to Woodward and Bernstein of the Nixon-era, Rene is aware of the progressive
impact his work has on society, not just in Chile, but society as a whole.
*** ½ (out of four stars)